Monday, November 13, 2023
Black Friday is almost here, and we all know what that means: a whirlwind of sales, discounts, and, of course, shipping challenges. It's the time of year when your go-to carriers might just throw up their hands because they're swamped. But fear not! We've got some tips to keep your business sailing smoothly during this high-stakes time.
Understanding the Crunch
First things first, let's talk about why Black Friday can be such a headache for shipping. It's not just you facing this; it's an industry-wide scramble. The volume of orders skyrockets, and traditional carriers can only handle so much. Obviously, it isn’t the most sustainable shopping day of the year by far.
Plan B: Alternative Shipping Strategies
When PostNL, DHL, and others are maxed out, it's time for Plan B. Here are some strategies to consider:
Local Delivery Services: Often overlooked, local couriers can be lifesavers. They're agile, often more flexible, and can handle short-range deliveries efficiently. With the Packaly platform you are connecting to the most local options available. We guarantee you coverage.
Regional Carriers: Similar to local couriers but with a broader reach, regional carriers can be a great middle ground between the big guys and local services. With Packaly, you are connecting to the best options in the market. Local and regional carriers are mixed in our delivery service.
In-House Delivery Teams: If feasible, setting up a temporary in-house delivery team for local orders can be a game-changer. Packaly has experience helping companies setting up their own internal fleet and making use of their technology just like our professional drivers do.
Store Pickup Options: Encourage customers to skip the shipping queue by offering incentives for store pickups. Now, this is where the combination of click & collect and ship from store come together. With Packaly, you can utilise your local stores as the solution for sustainable delivery.
Communication is Key
Remember, customers appreciate transparency. Keep them in the loop about potential delays and alternative shipping options. A well-informed customer is a happy customer. Using the track and trace information your carrier provides is great, but try to over communicate when things aren’t going fast enough.
Last-Minute Prep Tips
Stock up on shipping supplies - Don’t run out of boxes and tape when you need them the most. Try ordering more and calculate your last years growth into your expected volume.
Update your website - Clearly display shipping deadlines and options. Give your customers the clear story and true story that they are always aware that your ETA’s are correct.
Team readiness - Ensure your staff is prepped and ready for the rush. Get into a team meeting before the days start and run through the day to day activities planned. A well planned Black Friday is always a good idea.
Embracing the Madness
Yes, Black Friday can be chaotic, but it's also an exciting time for your business. With a bit of creativity and planning, you can navigate through shipping challenges and come out on top.
So, there you have it! With these tips, you're better equipped to handle the Black Friday frenzy. Happy selling, and may your deliveries be swift and smooth!