How Accurate Parcel Tracking Enhances the Delivery Experience

How Accurate Parcel Tracking Enhances the Delivery Experience

Yoni Brandsen

Wednesday, December 20, 2023

In the world of e-commerce and supply chain management, the significance of a super accurate parcel track and trace system cannot be overstated. At Packaly, our commitment to sustainable delivery through emission-free last-mile delivery methods is accompanied by the precision of our tracking systems. Let's explore how accurate track and trace improves the delivery experience and benefits both businesses and customers alike.

  1. Enhanced Customer Experience Through Transparency

Imagine this: you're eagerly awaiting a package, and the constant thought jumping in your mind is, "Where's my parcel?" We've all been there! Before the days of digital tracking services, getting answers meant dialling up the company, dealing with busy lines, waiting in chat forms and often, no real answers. With accurate parcel tracking, consumers can self-help. It's a win-win—less hassle for your customers and more time for businesses to focus on helping customers elsewhere.

Customers seek control and transparency over their deliveries. A staggering 90% of shoppers check their parcel's track and trace at least once (Parcel Monitor, 2023). This statistic underlines the pivotal role tracking plays in empowering customers. Moreover, 63% of shoppers rank estimated delivery dates as crucial, highlighting the importance of accurate estimations in fostering a positive delivery experience (Parcel Monitor, 2023).

  1. Communication and Trust Building

Effective communication is the cornerstone of trust in any relationship. When it comes to trust, an accurate tracking page will be very useful. Accurate tracking systems not only provide real-time updates but also facilitate proactive communication. Given the fact that consumers check for delivery updates up to four times per order, it emphasises the need for consistent and reliable information (Parcel Monitor, 2023). This transparency contributes significantly to building trust between businesses and the customer base.

It’s a fundamental aspect in the business / customer relationship. Accurate tracking isn't just about updates, it's about being crystal clear. Customers want to know where their package is—maybe even check it a few times (or more!). Being reliable with updates builds trust and keeps everyone on the same page.

  1. Optimising Shipping Patterns and Preferences

Behind all those tracking numbers lies a treasure trove of data. Understanding shipping patterns and what customers really want helps businesses fine tune their approach. It's like having a secret formula to ace your delivery strategy—tailored to what your customers love.

These insights enable direct responsible parties, such as e-commerce and logistics managers, to optimise operations, streamline processes, and give options that meet customer demands.

  1. Cutting Costs, Boosting Efficiency

Numbers don't lie! Accurate tracking doesn't just make customers happy, it's a pocket-friendly move too. Fewer errors mean smoother operations, which equals less costs. And who doesn't love savings?

  1. Spotting Problems, Making Improvements

Ever wished you could just find the kink in your delivery chain? Well, accurate tracking gives you the magnifying glass. It helps spot the snags, so businesses can iron them out for a smoother, happier delivery experience, whether in the shipping process or the last-mile delivery. This information facilitates continuous improvement, ensuring smooth operations and heightened customer satisfaction.


Accurate parcel tracking isn't just about knowing where your package is, it’s a stepping stone that fuels trust, saves time, and makes the whole delivery experience a breeze. At Packaly, our commitment to making last-mile delivery greener is backed by our super-accurate tracking systems, ensuring a seamless ride from checkout to doorstep