6 Common Mistakes E-Commerce Businesses Make

6 Common Mistakes E-Commerce Businesses Make

Carl Addoumieh

Thursday, September 16, 2021

As an entrepreneur, it is important to realize that 9 out of 10 eCommerce businesses fail within the first 4 months. After all, it is one of the most competitive industries with a low entry barrier. So, what are the most common mistakes you have to avoid to support your eCommerce business? Here are 6 common mistakes eCommerce businesses make:

Wrong eCommerce platform

With the eCommerce industry growing massively by the year, so are eCommerce platform providers. Choosing the right eCommerce platform for your business could be difficult. So, before launching your website, make sure to research different platforms and understand where your business needs lay. Read our Shopify vs. Wix article to find which platform works best for your business.

Oh, by the way, Packaly sustainable delivery services integrate with most eCommerce platforms. Check out our integrations.

Poor website design

Does your website have great products, detailed descriptions, and optimized return and shipping strategy, yet none of your visitors go to these pages? Well, maybe you need to work on your website design and navigation. Good navigation is crucial to your eCommerce business success. After all, what good is the page if no one can find it?

A solution could be by creating an appropriate header and footer for your website and making sure all the buttons are obvious. Most importantly, make sure the pages you want visible are no more than two clicks away.

Bad customer service

Many eCommerce businesses focus and product and promotion and completely neglect their customer service. According to Dimension Research, good customer service has the biggest impact on consumer trust. In fact, 39% of consumers will avoid a business for more than 2 years after one bad customer support experience.

In that light, it’s good to know that Packaly offers excellent customer service with an average response time of 1 minute. We’re available 7 days a week from 10 am to 9 pm for all technical and other questions. We’ve also set up a separate enterprise support team that constantly works with you to devise the best delivery strategy for larger enterprises.

Lack of shipping options

The last mile experience is becoming increasingly vital for the success of eCommerce businesses. 74% of customers said they are willing to spend more if the shipping experience is positive. However, as the same research by Capgemini institute shows, customers need change, but 3 main elements remain the same. Speed, sustainability, and reliability.

Even though 59% of consumers say that they buy more frequently from retailers that offer fast, easy, and transparent delivery during the pandemic, countries such as the Netherlands, Germany, and the UK have scored -13, -13, 0, on the Net Promoter Score (NPS) for delivery service. 

Packaly offers sustainable same-day and next-day shipping with a 99.97% success rate. We have also partnered up with some of the biggest businesses globally, such as Lush, Blokker, and Samsung. Learn how to ship from store with Packaly in 4 steps.

Read our case study on how LUSH boosted its eCommerce sales by reaching local customers.

Not optimized for mobile commerce

Mobile commerce witnessed a whopping 169% sales increase in 2020. Mobile apps specifically had a 157% higher conversion rate than mobile web browsers, and 8 out of 10 customers prefer to use an app over a website. These numbers make it vital for you to optimize your website to meet the demands of the market. 

Try building a bug-free fast website or app that compliments your customer’s journey through your eCommerce business.

Bad offline experience

Having a visible online presence is not enough for your eCommerce business to succeed. You need to make sure you maintain your brand identity and omnichannel experience offline. To do so, you need to look at your offline locations (if any) and partners. 

To stay relevant offline, you can try complimenting your online experience by offering a reliable last-mile delivery. This gives you a competitive advantage in your market.

Start offering your customers a sustainable, express, and scheduled delivery service to boost customer loyalty and your online and offline presence with Packaly’s sustainable last-mile.