Store to door: turning LUSH stores into DC's within days

Used services


Active Countries

The Netherlands




LUSH is a renowned cosmetic company, best known for their ethical, handmade and irresistibly delicious smelling products. Founded in 1995, LUSH has now been in business for 25 years and has amassed 923 locations in 52 countries worldwide. The brand's overall vision for all natural and sustainability friendly products is what excited Packaly to work with them.


As the holiday season approached amid the pandemic, LUSH faced significant hurdles:

  1. Supply Chain Disruptions: COVID-19 had disrupted global supply chains, leading to delays in product availability and the delivery of products to their customers doorstep.

  2. Logistical Challenges: Social distancing measures and lockdowns impacted the traditional methods of fulfilling customer orders.

  3. Customer Expectations: LUSH's commitment to customer satisfaction meant that meeting customer expectations for on-time deliveries during the holiday season was paramount.


Packaly's on-demand delivery platform provided a timely solution to LUSH's challenges:

  1. Rapid Store Transformation: Packaly swiftly enabled LUSH to turn their stores into efficient shipping centers. Within days, LUSH was equipped to fulfill online orders from their brick-and-mortar locations.

  2. On-Demand and Same-Day Delivery: Packaly activated the on-demand and same-day delivery features, ensuring that LUSH could offer customers quick and convenient delivery options even during the holiday rush.


The implementation of Packaly's platform in LUSH's operations was rapid and efficient:

  1. Store Transformation: LUSH stores were rapidly transformed into shipping hubs, allowing for seamless order processing and parcel preparation.

  2. Quick Activation: Packaly enabled the on-demand and same-day delivery features within days, allowing LUSH to meet the increased demand during the holiday season.


LUSH's collaboration with Packaly during the COVID-19 pandemic exemplifies the resilience and adaptability required to thrive in times of adversity. By swiftly transforming their stores into shipping hubs and activating on-demand delivery, LUSH not only met customer expectations during the holiday season but also continued to uphold their reputation for exceptional service.

This partnership underscores the importance of customer-centricity and flexibility in the face of unexpected challenges. LUSH's commitment to delivering quality products and maintaining their ethical standards, even during a pandemic, positions them as a pioneer in the retail industry.

As LUSH looks to the future, they can be confident that their dedication to their customers and ethical values will continue to set them apart, ensuring that their legacy of excellence endures. The path forward is paved with resilience, innovation, and the unwavering support of their loyal customer base.