How de Bijenkorf turned their stores into mini-warehouses during COVID-19

In today's fast-paced world, customer expectations for seamless and convenient services have reached new heights. Companies across various industries are constantly seeking innovative solutions to meet these demands. Samsung, a global leader in electronics, recognized the need to elevate its customer service game, particularly in the realm of repair and support. To address this challenge, Samsung turned to Packaly's on-demand delivery platform, ushering in a remarkable transformation in how they handle device repairs and customer interactions.

de Bijenkorf Logo

Used services

Ship-from-Store, On-demand

Active Countries



Department Store

This case study delves into Samsung's collaboration with Packaly, detailing how this partnership has revolutionized the customer experience in Amsterdam, Utrecht, Rotterdam, and Antwerpen over the last two years. We will explore the key components of this successful collaboration, from the initial problem statement to the tangible results achieved.

Problem Statement

Samsung, like many other electronics companies, faced a significant challenge in delivering timely and efficient repair services to its customers. When a customer's phone or device malfunctioned or required repair, the traditional process involved visiting a service center in person. This not only inconvenienced customers but also increased the turnaround time for repairs. Samsung realized that they needed a solution that could bridge the gap between customer expectations and their existing repair service model.

The Solution: Packaly's On-Demand Delivery Platform

In search of a solution that would address their customer service challenges, Samsung turned to Packaly, a rising star in the on-demand delivery space. Packaly's platform offered a unique proposition: it enabled Samsung to offer customers the convenience of doorstep device pickup and return, significantly reducing the downtime associated with repairs. Here's how the partnership between Samsung and Packaly worked:

  1. Seamless Pickup: When a Samsung customer faced issues with their device, they could initiate a repair request through Samsung's webstore or service center. Packaly's platform seamlessly integrated with Samsung's systems, enabling the customer to schedule a pickup within minutes.

  2. Swift Delivery to Service Centers: Once the pickup request was received, Packaly's network of couriers swung into action. They would pick up the device within an hour, ensuring that the customer's device reached the nearest Samsung service center quickly.

  3. Same-Day Repairs: For requests received before 15:00, Samsung committed to repairing the device on the same day. This accelerated repair time was a game-changer for customers, who no longer had to endure days or even weeks without their devices.

  4. Efficient Return: After the device was repaired, Packaly's platform ensured it was promptly returned to the customer's doorstep, often on the same evening. In cases where the repair request was received later in the day, the device would be delivered back to the customer the next day.

Implementation and Expansion

Samsung and Packaly worked closely to implement this innovative solution in four key cities: Amsterdam, Utrecht, Rotterdam, and Antwerpen. The implementation phase involved the following key steps:

  1. System Integration: Packaly's platform seamlessly integrated with Samsung's existing systems, ensuring a smooth customer experience from start to finish. This integration allowed customers to request pickups and track the repair status conveniently through Samsung's digital channels.

  2. Courier Network Expansion: To meet the demands of Samsung's customer base in these cities, Packaly expanded its courier network, ensuring there were enough couriers available to provide swift pickups and deliveries.

  3. Operational Efficiency: Samsung and Packaly collaborated to optimize the repair process. This involved streamlining repair workflows at Samsung service centers, ensuring that devices were diagnosed and repaired promptly to meet the same-day repair commitment.

The successful implementation in these cities paved the way for Samsung to consider expanding this service to other regions, based on the positive feedback and improved customer satisfaction metrics.

Measuring Success

A successful collaboration is one that delivers tangible results. In the case of Samsung and Packaly, several key performance indicators (KPIs) were used to gauge the success of this partnership:

  1. Customer Satisfaction: Samsung closely monitored customer feedback and satisfaction scores. The introduction of Packaly's on-demand delivery platform led to a significant increase in customer satisfaction, as customers appreciated the convenience and speed of the repair process.

  2. Repair Turnaround Time: One of the most critical metrics for Samsung was the repair turnaround time. The same-day repair option proved to be a game-changer, reducing the average repair time from days to hours.

  3. Operational Efficiency: Samsung's service centers reported improved operational efficiency, with Packaly's platform streamlining the entire repair process. This efficiency translated into cost savings for Samsung.

  4. Expansion Potential: As the collaboration succeeded in the initial cities, Samsung began exploring the possibility of expanding the service to other regions, further increasing its reach and impact.

Benefits and Impact

The collaboration between Samsung and Packaly yielded a multitude of benefits and had a substantial impact on both the company and its customers:

  1. Enhanced Customer Experience: Samsung customers in Amsterdam, Utrecht, Rotterdam, and Antwerpen enjoyed a significantly improved repair experience. The convenience of doorstep pickup and same-day repairs contributed to higher customer satisfaction.

  2. Faster Repairs: The introduction of same-day repairs was a game-changer. Customers no longer had to endure extended periods without their devices, enhancing their overall experience.

  3. Cost Savings: Streamlining repair workflows and reducing device transit times led to cost savings for Samsung, making the collaboration not just customer-centric but also financially prudent.

  4. Competitive Advantage: Samsung gained a competitive edge by offering a repair service that exceeded customer expectations. This advantage helped retain existing customers and attract new ones.

Future Possibilities

The success of Samsung's collaboration with Packaly in Amsterdam, Utrecht, Rotterdam, and Antwerpen has opened up exciting possibilities for the future. Here are some avenues worth exploring:

  1. Geographic Expansion: With the positive results in these four cities, Samsung may consider expanding the service to other regions, both within Europe and globally.

  2. Diversification of Services: The partnership with Packaly could extend beyond repairs. Samsung might explore using the platform for other services, such as product deliveries, further enhancing the customer experience.

  3. Continuous Innovation: Samsung and Packaly can continue to innovate and refine the service, leveraging technology and customer feedback to make the experience even more seamless and efficient.

  4. Sustainability Initiatives: Given the growing focus on sustainability, Samsung could explore how this collaboration can align with eco-friendly practices, such as carbon-neutral deliveries and responsible device disposal.


Samsung's collaboration with Packaly's on-demand delivery platform has been nothing short of transformative. By leveraging Packaly's innovative solution, Samsung has not only met but exceeded customer expectations in the realm of device repairs. The introduction of same-day repairs, coupled with doorstep pickup and delivery, has elevated the customer experience to new heights.

This successful partnership serves as a testament to the power of innovation and collaboration in the corporate world. It demonstrates how companies that are willing to embrace technology and adapt to changing customer needs can not only survive but thrive in a competitive market.

As Samsung continues to explore new possibilities and expand its services, it remains committed to delivering exceptional experiences to its customers, one device repair at a time, thanks to the invaluable partnership with Packaly. The journey of transformation continues, promising a future where customer service knows no bounds.